Carea Façade x Spaag
Generate B2B leads by optimizing distribution channels
“We were looking for a flexible and efficient firm to manage our Social Media campaigns. In Spaag we found a partner that enabled us to double our inbound contacts in just a few months of campaigning.”
Goals
- Capture the attention of architects and generate a high volume of leads from a target group with little presence on professional social networks
- Market launch in Germany
- Generate leads for the French, German, UK and Swiss markets
The levers
We observed the digital uses of architects to choose the levers and implement the first digital strategy. That's why we chose :
We selected the social networks that architects often use to target them, and implemented an A/B test to identify the most profitable networks.
Spaag methodology
Develop a network of specifiers among architects in several stages:
- Create awareness among architects who are not yet familiar with the brand.
- Inspire the target with impactful visuals and generate sample orders.
- Launch the German market and learn from it in order to roll out another.
We chose to go beyond the traditional prospecting framework in a traditional environment, so that architects could become prescribers while generating leads at a competitive cost.
Carea Façade is the designer of a unique material in this field: composite mineral. The company possesses industrial know-how and specific expertise!
Their business focuses mainly on facades and kitchen and bathroom products.
Carea Façade called on Spaag to implement a strategy for generating qualified leads via social networks on the French, Swiss and UK markets on an ongoing basis.