Silver Award - Nuit des Rois 
How do you awaken the sleeping beauty of the band and restore its credentials?
“We came looking for profitable growth, and we found profitable growth.”
Goal 1
Develop brand sales and generate profitable growth.
Goal 2
Implement a scientific methodology with a multitude of tests (digital levers, wording, content creation, etc.) to demonstrate the brand's potential.
Goal 3
Discover potential new targets for Damart sport and find out how to reach them.
Levers used
Spaag methodology
Implementation of our test & learn methodology and in-depth analysis of advertising content (over 50 visuals tested and approved) and audiences.
Creation of a strategy in the form of sprints (every week) in order to gather learning progressively about the target audience.
Full funnel strategy for rapid results.
All ads tested (more than 50 in total) for campaigns
Damart Sport is a major French group offering innovative technical clothing, tested and approved by the sporting world.
Within the Damart entity, the Damart Sport brand, known as the sleeping beauty, wants to continue to develop and stand out from the crowd.
To this end, we helped them test their online potential through the most effective channels.