TWIL: 200% downloads of the app

200% of app downloads

Arriving on the online wine sales market in 2016, TWIL offers an application and an e-commerce site with more than 15,000 references. A social network around viticulture, TWIL wants to bring the consumer closer to the producer with the creation of many functions in its mobile application: discovery, sharing, virtual cellar, concierge… Features suitable for all wine lovers, from novice to experienced.

TWIL – Spaag: The Meeting

TWIL uses Spaag to boost their revenue via the mobile app and e-commerce site by multiplying the number of users of the application.

TWIL's challenges

  • Implement a multi-leverage digital acquisition strategy to build TWIL's online awareness and sales
  • Expand the number of downloads on the app
  • Convert users into buyers and retain existing customer base

Strategy and levers put in place by Spaag

AUDITING THE APPLICATION

  • Recommendations for optimizing the customer journey (conversion rate optimization) and recommendation of animation mechanics in order to retain the user base.

SALES AND CUSTOMER DATA ANALYSIS

  • Market audit and adjustment of online acquisition strategy to seasonal variations.
  • Identification of client behavioral patterns and scoring allocation.
  • Reactivating existing customers with personalized communication based on identified segments.

SALES AND CUSTOMER DATA ANALYSIS

  • Refining conversion goals to allow for better follow-up.
  • Detailed and regular reporting to monitor performance trends.

CONVERTING USERS TO CUSTOMERS

  • Creating and implementing email automation scenarios on non-customers of the application in order to convert them.

The results achieved

  • 60% of orders in 4 months
  • 200% of app downloads compared to N-1
  • 102% new customers


Like TWIL, use Spaag to help you achieve your growth goals with high-performance, scalable growth hacking strategies and millimeter execution.

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