Carea
Doubled B2B lead generation within a niche market by leveraging B2C networks in a less digitalised environment
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
43 leads per month
Carea Façade is a French company specialized in the design, manufacture, and distribution of cladding solutions for External Thermal Insulation (ETI). We support them in significantly increasing the number of qualified prospects while halving acquisition costs. To do this, we target architects, a strong prescriptive audience for the brand.
A full-funnel lead magnet strategy with A/B testing to optimize cost per lead.
• Generate qualified B2B leads
• Reach a specific target: architects, to make them prescribers of Carea to their clients.
• Deliver impactful messages adapted to the different codes of social networks
• A lead magnet strategy via the dispatch of Carea Box
• A smooth digital journey
• A full-funnel communication strategy
• A/B testing methodology with the launch of new campaigns to challenge the previous ones and optimize CPL
- Meta, and X for awareness
- Google for conversion
With Carea Façade, Spaag took on the challenge of generating qualified leads in a niche B2B market. A multichannel acquisition strategy that accelerated lead generation and earned a Gold Award at La Nuit des Rois 2024.
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
Spaag x Carea : Gold Medal in B2B Marketing in La Nuit des Rois 2024
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CNOUS
Deploying and strengthening the impact of the CROUS network's major omni-channel campaigns.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
