The Spaag Mag, bringing
the Growth Marketing
universe to you

Articles
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
12
Videos
No items found.
Podcast
12
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Promotional graphic titled "Dans la peau d'un.e CMO" featuring an illustration of a megaphone. On the right is a black-and-white photo of Louisa Mesnard, CMO & Head of Sustainability at Elaia, alongside her quote: "Ma mission, c'est de mettre les bonnes personnes dans la même pièce

In the shoes of a CMO: Louisa Mesnard (Elaia) on the power of network, brand, and AI in venture capital

Marketing
Read
Listen on Spotify
Watch
Cover image for Spaag blog: Aligning your marketing organisation with strategy: from vision to business KPIs (Growth Marketing category)[cite: 1].

Aligning Your Marketing Organisation with Strategy: From Vision to Business KPIs

Industry & Services
Read
Listen on Spotify
Watch

B2B growth marketing: the lead generation levers that really bring qualified leads

Growth Marketing
Read
Listen on Spotify
Watch

How to measure AI visibility (GEO) in ChatGPT, Gemini and Perplexity? Method, KPIs, tools and limits

AI
Read
Listen on Spotify
Watch

In the Shoes of a CMO: Marilyne Dupuy (Napta) on B2B Branding, ABM and International Marketing Challenges

Marketing
Read
Listen on Spotify
Watch

Student recruitment: where does choosing a school really begin in 2027?

Lead Generation
Marketing
Read
Listen on Spotify
Watch

In the Shoes of a CMO: Nicolas Hurbin (Back Market) on Brand Building, GEO and Local Marketing Challenges

Growth Marketing
BtoC
Marketing
Read
Listen on Spotify
Watch

In the Shoes of a CMO: Naëlle Hadji-Bormann (Day One) on AI, Growth Marketing and the Evolving Role of the CMO

Growth Marketing
Read
Listen on Spotify
Watch

How to assess marketing effectiveness: 5 Questions modern CMO’s can’t ignore

Growth Marketing
Marketing Strategy
Read
Listen on Spotify
Watch

Is your marketing organisation built to deliver your strategy ?

Marketing
Read
Listen on Spotify
Watch

In the shoes of a CMO: Jean-Paul Bouteloup (PwC) on brand & sales alignment, AI and the transformation of B2B marketing

Marketing
Read
Listen on Spotify
Watch

Four Customer Data Questions Every CMO Should Be Able to Answer

Growth Marketing
Analytics
Data
Read
Listen on Spotify
Watch

21 articles on 179

OUR LATEST e-book

Server-Side Tracking: The Alternative to Third-Party Cookies?

Time for a Growth Break!
Each month, receive the latest news and resources on marketing and growth