Global player in the cosmetics industry
Tested a target audience in preparation for their new range of cosmetic product launch
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
3€ CPL
The Innovation department of a leading cosmetics player identified an opportunity in creating a range of creams tailored for the 65+ age group. This player wants to test the market by preparing a Go-to-Market to confirm the interest of a new target audience for an innovative product different from their current range. In this context, we supported the R&D Innovation service in their choices and decision-making, thanks to reliable data collection and precise analysis.
The process of a digital test with our Growth method
The goal of "Test & Learn" is to validate, or not, a new concept (brand, product, pricing, positioning) by determining if the target audience is interested.
We determined several communication axes to guide the choice of visuals and ad copy. They are tested on each target audience. But most importantly, we adjust the targeting criteria on the consoles.
Meta
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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CCI HAUTS-DE-FRANCE
Successfully pivoting a major institutional player toward a "business" approach to accelerate growth.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
