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Education

SMA

CRM

ISTC

We assisted an increase in volume and quality of online student applications

+340
qualified leads

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

340 qualified leads generated

Brief

ISTC aims to achieve the same level of prominence as competing schools like Sciences Po or Celsa. Its main challenge is to recruit more students and expand beyond the Hauts-de-France region. The school has therefore enlisted Spaag to increase its visibility and generate student leads. A multi-lever mechanism across the entire conversion funnel to onboard students

Spaag Method

A multi-lever mechanism across the entire conversion funnel to onboard students

STRATEGY

- Build awareness to make ISTC known to the target audience
- Get potential students to consider ISTC and engage
- Drive acquisition to attract students to apply on Parcoursup
- Retarget and convince through retargeting actions as well as CRM

GROWTH

An orchestration of content designed to be perceived as a true guide for students during their decision-making phases.

LEVERS

-Meta  
-Tik Tok
- Youtube
- Google Ads

Results

340
qualified leads, for a class of 150 students
3500
views of the ebook across all channels
48%
of leads generated outside the region

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