ISTC aims to achieve the same level of prominence as competing schools like Sciences Po or Celsa. Its main challenge is to recruit more students and expand beyond the Hauts-de-France region. The school has therefore enlisted Spaag to increase its visibility and generate student leads. A multi-lever mechanism across the entire conversion funnel to onboard students
- Build awareness to make ISTC known to the target audience
- Get potential students to consider ISTC and engage
- Drive acquisition to attract students to apply on Parcoursup
- Retarget and convince through retargeting actions as well as CRM
An orchestration of content designed to be perceived as a true guide for students during their decision-making phases.
-Meta
-Tik Tok
- Youtube
- Google Ads