KEEPERS
Giving meaning to wealth through a high-value editorial strategy.
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Editorial line, prescriber database & social media
Keepers is an award-winning independent multi-family office supporting wealthy families and entrepreneurs. The challenge was to structure a differentiating content strategy to support their national expansion while addressing an ultra-niche and hard-to-reach audience.
A surgical approach to making content "liquid" and impactful for a confidential target.
Definition of the editorial line "The Awakening of Wealth" and structuring thematic pillars to move beyond a purely technical approach.
Creation of a matrix crossing themes, funnel stages, and formats to make the strategy actionable and guarantee distribution to the right segments.
Enrichment of a target and prescriber database coupled with a targeted LinkedIn media strategy to maximize impact.
Implementation of a rhythmic editorial plan, definition of roles, and support for internal recruitment to sustain content creation.
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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Vestiaire Collective
A 2-month intensive audit to identify and prioritise eCommerce growth opportunities for Vestiaire Collective
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
