McCain
The winning formula for B2B lead generation and growth on Meta? Challenge accepted!
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
+500 SQLs generated across 12 countries
The central marketing team of McCain Europe aims to assist local subsidiaries in establishing a reliable structure for generating qualified leads through digital campaigns and implementing a lead nurturing strategy. The target of these campaigns are foodservice operators. Through these campaigns, our mission is to offer qualitative and engaging content, driven by a precise targeting strategy at all levels of the funnels.
Thinking of a global strategy and local adaptations.
• Finding the most relevant channel with B2B stakes when McCain has no digital presence.
• Finding and targeting the audience that best meets the company's conversion goals
• Being able to think of a general strategy that is easily customizable
• Creation of a strategy in the form of sprints to collect initial KPIs
• Implementation of continuous A/B testing and a deep analysis of audiences to refine the results, always data-driven for increasingly effective targeting.
Identification of the most conducive lever for B2B growth through a Meta audience structure designed to educate the algorithm and capture our targets
Facebook & Instagram
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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PEPSICO FOODSERVICE
Deploying European professional platforms and accelerating B2B lead generation.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
