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Foodservices

Test and learn

SMA

McCain

The winning formula for B2B lead generation and growth on Meta? Challenge accepted!

+500
SQLs

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

+500 SQLs generated across 12 countries

Brief

The central marketing team of McCain Europe aims to assist local subsidiaries in establishing a reliable structure for generating qualified leads through digital campaigns and implementing a lead nurturing strategy. The target of these campaigns are foodservice operators. Through these campaigns, our mission is to offer qualitative and engaging content, driven by a precise targeting strategy at all levels of the funnels.

Spaag Method

Thinking of a global strategy and local adaptations.

CHALLENGES

• Finding the most relevant channel with B2B stakes when McCain has no digital presence.
• Finding and targeting the audience that best meets the company's conversion goals
• Being able to think of a general strategy that is easily customizable

STRATEGY

• Creation of a strategy in the form of sprints to collect initial KPIs
• Implementation of continuous A/B testing and a deep analysis of audiences to refine the results, always data-driven for increasingly effective targeting.

GROWTH

Identification of the most conducive lever for B2B growth through a Meta audience structure designed to educate the algorithm and capture our targets

LEVERS

Facebook & Instagram

Results

500+
SQLs generated for all European countries
6,85€
cost per SQL in France
12
countries using the campaign

Discover more

Retail

Naterial

Adapting the local digital strategy to drive in-store traffic? Let's get started!

See the use case
🥇 2024
Le Cas d'Or
4,5x
ROAS