CCI HAUTS-DE-FRANCE
Successfully pivoting a major institutional player toward a "business" approach to accelerate growth.
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
Editorial strategy, customer journey & sales playbook
CCI Hauts-de-France brings together 7 local Chambers of Commerce supporting businesses from creation to transfer. Facing reduced public funding, the challenge was to pivot toward a complementary commercial service offer, involving a profound transformation of brand image and sales mindset.
A global support to align brand image, customer journey, and team skills.
Clarification of the editorial line ("Partnering in all your successes") and structuring a multi-platform content strategy for greater impact and readability.
Audit of existing journeys and creation of a practical Marketing & Sales guide to harmonize sales practices within the network.
Supporting regional and local teams on B2B digital marketing best practices through practical cases applied to their real challenges.
Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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Naterial
Discover how we adapted a local digital strategy to drive in-store traffic with Naterial.
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Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
