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Sport

Acquisition

SMA

Damart Sport

Generated profitable growth based on an in-depth analytical approach

+38%
profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

+38% profitable revenue

Brief

Within the Damart entity, the Damart Sport brand, often referred to as the sleeping beauty, aims to continue growing and standing out with its target audience. To achieve this, we helped them test their online potential through the most effective channels.

Spaag Method

Implementation of a test and learn strategy to conduct in-depth analysis of channels, content, and audiences.

CHALLENGES

• Testing different audiences and approaches around the brand
• An outdated website version making it difficult to track and gather data

STRATEGY

• Implementation of permanent A/B testing and in-depth analysis of advertising content (formats, visuals, and approaches) and audiences.
• Implementation of a retention strategy via newsletter scenarios

TEST & LEARN

Our proprietary test & learn methodology allows for in-depth analysis of channels, content, and audiences. It enables us to quickly obtain results.

LEVERS

Facebook - Instagram

"One key to the success of this project is having a shared goal of success with a collective mindset at every moment, all within a positive dynamic."

Thierry Feron
Director of Damart France

Results

7,09
ROAS at the end of 2022 (a critical period for Damart)
+38%
Revenue from September 2022 to February 2023
€10,28
Cost per Acquisition
4,65%
Conversion Rate

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