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Test and learn

Expleo

We identified Expleo's target B2B audiences through a Test & Learn approach

190
Meta leads

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

190 leads on Meta

Brief

Expleo wants to increase its visibility among decision-makers in target industries. Therefore, the Spaag team implemented a rigorous multi-phase growth mechanism. Test and learn, our proprietary methodology, is at the heart of our approach.

Spaag Method

Implementation of Test and Learn to determine the best communication axes

STRATEGY

We conducted tests at each campaign phase (texts, visuals, etc.) to find the best possible combination between the product and its market target.

TEST & LEARN

- 39 campaigns tested
- 18 audiences tested
- Over 85 visuals tested

LEVERS

Facebook, Instagram & Linkedin

Results

O,25€
cost per click on Meta in France
190
leads on Meta

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The winning formula for B2B lead generation and growth on Meta? Challenge accepted!

See the use case
+500
SQLs
12
countries