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Foodservices

Test and learn

SMA

The fork

Significantly increased product sales for the B2C leader during the most competitive time of year at minimal cost.

+23%
in revenue

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

3x ROAS in December

Brief

Two years ago, TheFork launched gift cards, which allow anyone to offer unique culinary experiences. We supported them in increasing product awareness and boosting the volume of gift card sales during the key period of Christmas at a minimal cost. This is the most competitive time of the year in terms of digital investment.

Spaag Method

Implementation of a test and learn strategy to conduct an in-depth analysis of the target, channels, and content.

STRATEGY

Alongside test & learn, we have studied the target's purchasing behavior on the product. Consequently, our ads contain messages specifically tailored to customer needs at each stage of the purchasing journey.

TEST & LEARN

Two testing periods set up:

- From September to mid-November: focus on awareness on Meta, TikTok, Pinterest
- From mid-November to Christmas: focus on acquisition on Meta, TikTok, and Google Ads

GROWTH

Our strategy also relies on the target's purchasing behavior on the product. Consequently, our ads contain messages specifically tailored to customer needs at each stage of the purchasing journey.

"We don't just work with a team of technicians, Spaag supports us with a comprehensive strategic approach"

Pauline Bodin
Head of Marketing à The Fork

Results

3x
ROAS in December for France and Italy
20
million people reached by the campaigns
10%
more sales vs. the previous year
20%
reduction in CPA vs. the previous year

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