Audit

KPMG FRANCE

Auditing marketing effectiveness and organization in a complex environment.

Actionable

Roadmap

Full-funnel audit & prioritized strategic roadmap

Brief

KPMG France, a leader in audit and advisory, supports mid-caps and large accounts. In a complex matrix organization, the challenge was to evaluate the effectiveness of digital actions, benchmark against the competition, and strengthen lead generation.

Spaag Method

A 4-month advisory mission to audit existing actions and design a clear performance trajectory.

ACTION AUDIT

Technical and strategic analysis of all levers (SEO, SEA, SMA, CRM, Content, and Analytics) to identify friction points and growth opportunities.

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IMMERSION & INTERVIEWS

In-depth interviews with key stakeholders and Business Partners to map internal processes and align the strategy with business stakes.

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STRATEGIC ROADMAP

Definition of a prioritized short- and medium-term action plan, providing teams with concrete and actionable initiatives.

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Black silhouette of a maple tree with a visible trunk section made of three separate blocks, and a full, rounded canopy of leaves.

Abstract illustration of three overlapping clusters of small black dots arranged in organic, irregular circular shapes on a transparent background.

^{A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.}

Key deliverables

Audit

A consolidated audit based on B2B trends and best practices for strategic perspective.

Ops

A proposal for reorganizing resources and processes to streamline campaign deployment.

Roadmap

A shared roadmap to evangelize best practices and align internal departments.

Time to Market

Accelerated time-to-market thanks to a clear vision of priority projects.

Discover more

Sport

Acquisition

SMA

Damart Sport

Generated profitable growth based on an in-depth analytical approach

See the use case

+38%

profitable revenue

KPMG FRANCE

Auditing marketing effectiveness and organization in a complex environment.

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

Full-funnel audit & prioritized strategic roadmap

A 4-month advisory mission to audit existing actions and design a clear performance trajectory.

A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.Key deliverables

Discover more

Damart Sport

Generated profitable growth based on an in-depth analytical approach

Any project? Any challenge? Any mission?Our experts will respond to you as soon as possible.

^{A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.}

Key deliverables

Any project? Any challenge? Any mission?
Our experts will respond to you as soon as possible.