KPMG FRANCE
Auditing marketing effectiveness and organization in a complex environment.
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
Full-funnel audit & prioritized strategic roadmap
KPMG France, a leader in audit and advisory, supports mid-caps and large accounts. In a complex matrix organization, the challenge was to evaluate the effectiveness of digital actions, benchmark against the competition, and strengthen lead generation.
A 4-month advisory mission to audit existing actions and design a clear performance trajectory.
Technical and strategic analysis of all levers (SEO, SEA, SMA, CRM, Content, and Analytics) to identify friction points and growth opportunities.
In-depth interviews with key stakeholders and Business Partners to map internal processes and align the strategy with business stakes.
Definition of a prioritized short- and medium-term action plan, providing teams with concrete and actionable initiatives.
A clear and prioritised view of growth opportunities across markets, channels and ways of working.Award-winning marketing transformation and solid acquisition performance.
Key deliverables
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TheFork
Significantly increased product sales for the B2C leader during the most competitive time of year at minimal cost.
Spaag is a consulting firm specialising in growth marketing, digital marketing, data, and AI. Our mission is to support our B2B and B2C clients in achieving their business objectives, both in France and internationally.
