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Conversation with Charlotte Colos-Gillardeau at VivaTech: AI Adoption, Marketing Transformation and Change Management

BtoB
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In the Shoes of a CMO: Marie-Hélène Chaffy (Vente-unique) on Customer Centricity, Customer Lifetime Value and E-commerce Acquisition

E-Commerce
Growth Marketing
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In the Shoes of a CMO: Anne-Flore Loyer (CCI Hauts-de-France) on Marketing Transformation, AI & Value Creation

Future of marketing
Growth Marketing
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GEO myths vs SEO reality: what google's new AI guide actually tells you

AI
SEO
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In the Shoes of a CMO: Barbara Sayous (Groupe Voltaire) on Luxury Equestrian Marketing, Branding & Customer Experience

BtoC
Growth Marketing
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In the Shoes of a CMO: Shanez Djama on AI, Data & the Future of Marketing at Laboratoires de Biarritz

AI
GEO
Future of marketing
Growth Marketing
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In the Shoes of a CMO: Laurent Blassin (Thalasseo) on AI, Sustainable Marketing, SEO & Brand Strategy

SEO
BtoC
SEA
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GEO: the right answer to the wrong question?

GEO
AI
Future of marketing
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The New Search: How GEO Turns Visibility into Demand and Revenue

SEO
GEO
AI
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CMOs in the Age of AI Discovery: Rethinking Marketing Strategy, Search, and Growth

AI
GEO
SEO
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In the shoes of a CMO: Júlia Blum (NAOS) on International Beauty Marketing, Brand Strategy & Growth

BtoC
Growth Marketing
hypergrowth
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In the Shoes of a CMO: Arnaud Delubac (Greenly) on AI, Profitable Growth & Scaling Modern Marketing

AI
hypergrowth
Future of marketing
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